Classical Marketing was founded in 1999 by Susan Mazanek and Bruce Keller. Based in Lisle, Illinois, it is a Certified Women’s Business (WBENC) specializing in printing and fulfillment of marketing programs. From the beginning, the Classical Marketing business model has been about bringing together the right people at the right time to help you grow your business.
As Managing Partner, Susan’s responsibilities include directing the Classical team in supporting several major Take One distribution networks and continually looking for ways to improve the effectiveness and efficiency of these programs.
Susan has a Masters’ degree in Business from Golden Gate University, and has worked in a variety of marketing and product management positions in San Francisco before moving to the Midwest.
Susan met her husband on a cruise over 25 years ago and they are still avid cruisers. If you want to see her non-work passions ask her about her cruising experience.
Bruce has extensive experience in developing lead generation and relationship marketing programs using a full range of integrated media. His areas of expertise include financial services, membership programs, automotive, retail, health and fitness.
Bruce has a Masters of Management in Marketing/Finance from Northwestern University’s Kellogg School of Management.
Bruce has been a wellness advocate for many years and has participated in hundreds of running and cycling events over the years. In addition to watching his family compete in events, Bruce has recently been involved in organizing and supporting several charity-focused athletic events.