Distribution Management Services
MBNA looks to leverage 600 agent banks and 5,000 branch locations to produce consumer credit card applications.
OBJECTIVE: Increase the flow of point of sale credit card ‘Take Ones’ while meeting strict CPA goals.
- Develop a modular application design that allowed strong agent identification.
- Build a database of all display locations and code printed materials.
- Track and actively manage display network based on location activity.
RESULTS: Distribution network produced 250,000 applications and 55,000 new accounts per year with $25 to $30 CPA.