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Tag Archives: test matrix

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Are Marketing Plans Essential or a Misuse of Resources?

Our team, in response to projects we’ve completed in the past, have developed a ‘lite’ version of the marketing plan process that works for many mid-size and entrepreneur based companies that want to be quick and agile with their approach to marketing opportunities. This process, call MPL for Marketing Plan/Process Lite (MPL) uses marketing discipline…

November 3, 2015MarketingBy classical
Classical Marketing

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